FW25 - RED ORIGIN

FIRST REVEALED IN JANUARY, «COUP D’ÉTAT» DRAWS INSPIRATION FROM AN INTIMATE CONVERSATION BETWEEN CREATIVE DIRECTOR EDMOND LUU AND HIS VIETNAMESE GRANDFATHER, WHOSE MEMORIES OF THE VIETNAM WAR BECAME THE FOUNDATION FOR A REFLECTION ON RESILIENCE, IDENTITY, AND THE PURSUIT OF FREEDOM.

ROOTED IN THE ARCHITECTURAL LANGUAGE OF PIÈCES UNIQUES, THE COLLECTION EXPLORES THE TENSION BETWEEN STRENGTH AND VULNERABILITY. SHARP, ELONGATED SILHOUETTES MEET SCULPTURAL VOLUMES, WHILE PRECISE TAILORING, SUPPLE LEATHERS, DISTRESSED DENIM, AND TEXTURED KNITWEAR CREATE A DIALOGUE BETWEEN RIGIDITY AND FLUIDITY.

SHOT IN JAPAN AND DIRECTED BY EDMOND LUU, THE CAMPAIGN EXTENDS THIS NARRATIVE THROUGH FIVE ARCHETYPES OF THE PIÈCES UNIQUES MAN: THE ELDER, THE ARTIST, THE FREE SPIRIT, THE DREAMER, AND THE OG. CAPTURED BY CAMILLE DUCOL AND FEATURING SHUN SUGATA AND YONE, THE FILM BRIDGES GENERATIONS, CULTURES, AND VISIONS OF MASCULINITY.

BEYOND ITS HISTORICAL REFERENCES, «COUP D’ÉTAT» BECOMES A CONTEMPORARY MANIFESTO FOR A NEW GENERATION OF CREATIVES, OUTSIDERS, AND DREAMERS. A CALL TO CHALLENGE CONVENTIONS, RECLAIM INDIVIDUALITY, AND SHAPE THE FUTURE THROUGH COLLECTIVE IMAGINATION.

WITH «COUP D’ÉTAT», PIÈCES UNIQUES REIMAGINES REVOLUTION NOT AS DESTRUCTION, BUT AS AN ACT OF CREATION.