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Pièces Uniques SS24 - Première Fois 

 SS24 «J’AIME PAS L’ÉCOLE» is a collection inspired by schools uniforms. Edmond Luu went back to his kindergarten and secondary school, looked at photos of his mother’s childhood in Vietnam and got inspired by her uniform, and all the memories engraved from school years.

 Edmond has always idolised school uniforms in manga, films and series: cheerleaders, American football players and pupils. His work revolves around a number of archetypes, ranging from the Saifuku, the Japanese yankee, the american students, the british uniforms, etc...

 ‘‘I WANT THIS COLLECTION TO REMIND US OF THE SWEET MOMENTS OF FRIENDSHIP AND LOVE DURING TEENAGE YEARS, THE TIME YOU FASCONATE YOUR IDENTITY, YOUR PERSONALITY AND STYLE, THE MOMENT WHEN WE DISCOVER OURSELF’’

EDMOND LUU

 «Première fois» is a cinematic exploration of the formative moments we all experience during our early years. It serves as a heartfelt tribute to love, friendship, and the nostalgia associated with our cherished memories of yesteryears.

THIS FILM IS A CELEBRATION OF THE ONIRISM IN ORDINARY LIFE THROUGH THE PRISM OF ASIAN CULTURE, IT’S ‘AN HOMAGE TO OUR FIRST ROMANCE, OUR FIRST BESTFRIEND, OUR FIRST LOVE, OUR FIRST ACT OF REBELLION, OUR FIRST CIGARETTE, OUR FIRST ADVENTURES.’’